Coca-Cola Refreshments, USA hired RESOURCE Commercial’s Dustin Looper, Senior Vice President, Industrial Services, to market the property. Dustin solely and aggressively marketed the property to local occupiers, investors, the local Economic Development Corporation, and actively discussed the requirements of surrounding competitor’s offices in Indiana and Ohio.
Dustin’s aggressive marketing efforts paid dividends by creating a competitive environment through actively seeking out three qualified and capable buyers within a few short months. In understanding the goal of each potential buyer, the customer contracts they needed to uphold, and the infrastructure and real estate required to achieve their goals, Dustin drove the initial offers up to a point of maximum value. The property, which was unimproved since original construction in 1995, sold at the highest price per square foot since the early 2000’s.